In my past blog entry about Bosnia’s Enjoy Life video campaign, I commented about the lack of reality depicted and that the country was not as relaxing as it seemed. However, I understand the motivation behind and the necessity for making this video.
“Enjoy Life” is one of the rare positive portrayals of Bosnia on online media. Do a simple search on Google and Youtube, and you will come up with either genocide, extremist, war or more layman terms such as “f*ck X” where “X” can be replaced by any objects associated with the recent war in Bosnia.
It is not covering up the truth or misleading outsiders by showering them with fun facts and images; it is simply shifting focus and turning eyes to nicer things which indeed do exist.
The village seen in the video is Umoljani, located 1000 meters up Mount Bjelasnica, a ski resort in Sarajevo.
Tim Clancy, the author of Bosnia Travel Guide
Bosnia is an outdoor paradise,” said Clancy. “In a very small area, 52,000 square km, there is dramatic change of landscapes providing for a lot of outdoor activities such as hiking, biking, rafting or paragliding.But Bosnia is not a destination for mass tourism, for those seeking luxury and five star hotels. It’s the right place for active tourists, for the middle class, for professionals eager to hike and see something new, something interesting.
Read the read of the article “Bosnia Sells Image as a Tourist Haven.”
I'm a motivation explorer, personality type hacker, behavioral investigator and storyteller. I help startup founders, entrepreneurs, and corporate managers to understand themselves, the people they manage and how to get the best of their people. Specialty is in psychological personality types and brain-based methods. When I don't do the above, I hop around planet Earth with TravelJo.com to learn the Art and Science of people from everywhere and to give you all the free travel and tips and advice in many cool destinations.
My name is Cindy, also rhymes with travel junkie. A friend said I was probably a gipsy in my previous life. One of my many secret missions in life is to convert you to run off every once in awhile.
2 thoughts on “Tourist Haven In Bosnia”
sandrarPosted on 9:26 pm - Sep 10, 2009
Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.
Global Voices Online » Bosnia & Herzegovina: “Enjoy Life” Video CampaignPosted on 6:32 pm - Aug 8, 2007
[…] search on Google and Youtube, and you will come up with either genocide, extremist, war,” writes Bosnia Blog about negative portrayal that prevails online. But “nicer things” do exist […]